Why would you get a new website but not update your brand? Branding is more than just a logo, it is a full strategy that includes the logo, colors, voice, fonts and more!
It's important to view your business from the perspectives of both you and your customer. This is critical to building a solid, sustainable and tangible brand identity. Many times you can see unsuccessful communications (especially on the web) that are built with an "all about us and not about you" mentality. Often for clients, we build what we call "Brand Rosetta" that includes the development of a core belief, vision, foundation elements and messaging - All to help your organization stay on the right track. Once that strategic framework is established, we look for tactics that deliver your message to your marketplace following that blueprint.
Client Session
Meeting with the client to discuss goals.
Vision
Create a shared vision, goals, and creative brief.
Strategy
Develop a brand strategy.
Client Session
Meeting with the client to discuss brand strategy.
Design
Final brand components and documentation.
Deliver
Deliver brand choices and deliverables.
Client Session
Meeting with the client to discuss developed brand design and deliverables.
Implement
Implement brand plan to market.